I work with values-driven businesses, from eCommerce to brick-and-mortar, to uncover blind spots and unlock revenue through strategic Meta and TikTok ad audits, funnel diagnostics, and Shopify page evaluations designed to drive profitable growth.
Most brands don’t have an advertising problem; they have a decision making problem hidden inside their ad data. I believe paid media should function as a business intelligence engine, not just a traffic lever. When ad performance is siloed from revenue, retention, and strategic priorities, brands waste budget chasing metrics instead of moving profit. That’s why I don’t run ads, I build strategic frameworks that reveal blind spots and unlock smarter, faster growth.
I work with decision-makers who don’t need more dashboards, they need clarity. As a Profit Strategist & Growth Partner, I partner with founders, CMOs, and revenue leaders to turn under leveraged ad data into actionable strategy. I specialize in uncovering growth bottlenecks inside Meta and TikTok ad ecosystems, helping teams align paid media with revenue goals, customer lifecycle stages, and business priorities.
I don’t run campaigns; I lead strategic audits and advisory designed to diagnose performance gaps, guide internal execution, and build scalable, data-driven frameworks.
Think: fractional CMO meets paid media systems architect. Whether you're scaling a Shopify storefront, managing multi-location retail, or navigating acquisition cost volatility, my approach goes beyond CTRs and CPMs.
I focus on:
If your team is already in motion but you're not sure the machine is optimized for scale, that’s where I come in.
Let’s shift from tactical noise to strategic lift.
WE LOVE ❤ REFERRALS"Working with Sharon's Optimal Solutions was a game-changer for our business. Our ad spend decreased by 20%, while conversions increased by 15%!" – Sundrivers, LLC
"Their strategic approach helped us reach our target audience like never before. Highly recommend!" – J. Bush